Privacy Policy
Last updated: September 29, 2026
At StoreCheckup, we believe that protecting your store also means respecting your privacy.
This Privacy Policy explains what information we collect, how we use it, when we may share it, and the choices you have when using StoreCheckup and our website.
StoreCheckup is a service designed to monitor, test, and help protect online stores. Depending on the CheckUps and features you use, StoreCheckup may interact with your store, its website, checkout, products, orders, tracking systems, emails, plugins, advertising links, and related technical systems.
By using StoreCheckup, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect information that you provide directly to us, information generated when you use StoreCheckup, and information obtained from the online store or systems that you connect to StoreCheckup.
Information you provide
Depending on how you use StoreCheckup, this may include:
- Your name
- Email address
- Account login information
- Billing and subscription information
- Store name and store URL
- Information you provide to our customer support team
- Information contained in communications with us
- Other information you voluntarily provide when using StoreCheckup
We only request information that is reasonably necessary to provide or improve our services.
Information collected from your store
When you connect an online store to StoreCheckup, we may process technical and store-related information necessary to perform the CheckUps you have requested.
Depending on the features you use, this may include:
- Product information
- Product prices
- Stock and inventory information
- Shipping settings and shipping classes
- Store configuration information
- Checkout information
- Order and order-status information
- Transaction-related information necessary to verify store functionality
- Email delivery and tracking information
- Plugin and software information
- Advertising and tracking configuration
- Pixel and analytics configuration
- URLs and landing pages
- Technical information relating to your website
StoreCheckup does not use information obtained from your store for purposes unrelated to providing, maintaining, securing, or improving the StoreCheckup service, except where required by law or otherwise permitted by this Privacy Policy.
Information collected automatically
When you visit our website or use StoreCheckup, we may automatically collect certain technical information, such as:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Referring website
- Date and time of visits
- General usage information
- Error and diagnostic information
- Information about how you interact with StoreCheckup
This information helps us operate, secure, troubleshoot, and improve the service.
2. How We Use Information
We may use information we collect to:
- Provide and operate StoreCheckup
- Perform the CheckUps and monitoring services you request
- Connect StoreCheckup with your online store and related services
- Monitor website and checkout functionality
- Verify tracking pixels and advertising systems
- Check shipping, pricing, stock, email, plugin, advertising, and security configurations
- Detect technical problems and service failures
- Detect and investigate suspicious or fraudulent activity
- Provide customer support
- Process subscriptions and payments
- Send important service-related communications
- Send marketing communications where permitted and where you have provided the appropriate consent
- Improve StoreCheckup and develop new features
- Maintain the security and reliability of our systems
- Comply with legal and regulatory requirements
- Protect our rights, users, and business
We do not use information collected from your store to build unrelated consumer profiles or sell your store’s information to third parties.
3. StoreCheckup Automated Testing
Some StoreCheckup features operate automatically.
For example, Checkout Monitor may interact with your store in a manner similar to a real customer in order to verify that pages, products, checkout processes, and related functionality are working correctly.
Other CheckUps may automatically inspect your store’s technical configuration or interact with connected systems.
These automated processes may generate technical records, test results, screenshots, logs, or other information necessary to identify problems and provide you with the results of the CheckUp.
StoreCheckup may retain such information for a reasonable period so that you can review previous CheckUp results, investigate problems, and monitor changes to your store.
4. Payment Information
Payments for StoreCheckup may be processed by third-party payment providers.
We do not intentionally store complete payment card numbers or security codes on our own servers.
Payment information is handled by the applicable payment provider in accordance with its own privacy policy and security practices.
We may receive limited payment-related information, such as transaction status, transaction ID, payment method type, billing information, or other information necessary to manage your subscription or payment.
5. Cookies and Similar Technologies
StoreCheckup may use cookies and similar technologies to operate our website and application, remember preferences, maintain sessions, understand how our services are used, and improve performance.
Where required by applicable law, non-essential cookies and similar technologies will only be used after obtaining the appropriate consent.
You may be able to control cookies through your browser settings or through any cookie-management tools we provide.
Disabling certain cookies may affect the functionality of StoreCheckup.
6. Analytics
We may use analytics and similar technologies to understand how visitors and users interact with StoreCheckup.
Analytics information may include pages visited, general device information, approximate location derived from technical information, referral information, and usage patterns.
Analytics services may process information on our behalf and may have their own privacy policies.
7. Sharing Information
We do not sell your personal information.
We may share information with trusted service providers when reasonably necessary to operate StoreCheckup. These providers may include:
- Hosting and infrastructure providers
- Payment processors
- Email and communication providers
- Analytics providers
- Security and fraud-prevention providers
- Software and technical service providers
- Customer-support providers
These providers are permitted to process information only as necessary to provide their services to us or as otherwise permitted by law.
We may also disclose information:
- When required by law, regulation, court order, or valid legal process
- To protect the rights, property, or safety of StoreCheckup, our users, or others
- To investigate fraud, abuse, security incidents, or other unlawful activity
- In connection with a merger, acquisition, financing, sale of assets, or other business transaction
We do not permit third parties to use information obtained through StoreCheckup for their own unrelated marketing purposes.
8. Information From Your Customers
StoreCheckup is primarily a service for online store owners and operators.
Some CheckUps may necessarily interact with information associated with your store’s customers, orders, checkout processes, emails, or other store activity.
Where StoreCheckup processes such information on behalf of a store owner, we generally process it only to provide the requested StoreCheckup service.
The store owner remains responsible for determining what customer information is collected by their store, how that information is used, and what legal obligations apply to their business.
StoreCheckup does not independently sell your customers’ personal information.
9. Data Security
We take reasonable technical and organizational measures to protect information against unauthorized access, alteration, disclosure, or destruction.
However, no website, application, server, or method of electronic transmission can be guaranteed to be completely secure.
For this reason, while we work to protect your information, we cannot guarantee absolute security.
10. Data Retention
We retain information for as long as reasonably necessary to provide StoreCheckup, maintain your account, provide historical CheckUp results, resolve disputes, maintain business and financial records, comply with legal obligations, and protect our legitimate business interests.
The length of time information is retained may vary depending on the type of information and the reason it was collected.
When information is no longer reasonably required, we may delete it or anonymize it.
11. Your Rights and Choices
Depending on where you live and the laws that apply to you, you may have rights regarding your personal information.
These may include the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Request deletion of certain information
- Request restriction of certain processing
- Object to certain uses of your information
- Request a copy of certain information in a portable format
- Withdraw consent where processing is based on consent
- Opt out of marketing communications
You can unsubscribe from marketing emails at any time by using the unsubscribe mechanism included in the relevant communication.
Some information may need to be retained where required by law or where we have a legitimate reason to retain it.
To exercise applicable privacy rights, please contact us using the contact information provided below.
12. International Data Transfers
StoreCheckup and our service providers may operate in different countries.
As a result, information may be processed or stored in a country other than the country in which you live.
Where applicable law requires specific safeguards for international transfers of personal information, we will use appropriate safeguards as required by that law.
13. Children’s Privacy
StoreCheckup is intended for businesses and business users and is not directed toward children.
We do not knowingly collect personal information from children where such collection is prohibited by applicable law.
If you believe that a child has provided personal information to us, please contact us so that we can investigate and take appropriate action.
14. Third-Party Services and Websites
StoreCheckup may interact with or integrate with third-party services, including online stores, payment providers, advertising platforms, analytics services, email services, hosting providers, and other software.
Those services may have their own privacy policies and terms.
StoreCheckup is not responsible for the privacy practices of third-party services that you choose to connect to or use.
We recommend reviewing the privacy policies of any third-party services connected to your StoreCheckup account or online store.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to StoreCheckup, our services, technology, legal requirements, or our privacy practices.
When we make changes, we will update the “Last updated” date at the beginning of this Privacy Policy.
If a change is materially important, we may provide additional notice where appropriate.
16. Contact Us
If you have questions about this Privacy Policy, your personal information, or how StoreCheckup handles data, please contact us:
StoreCheckup
Website: StoreCheckup.app
Email: contact@storecheckup.app
We will make reasonable efforts to respond to privacy-related requests within the period required by applicable law.
17. Important Information for Store Owners
StoreCheckup is a monitoring and diagnostic service. Connecting your store to StoreCheckup does not transfer ownership of your store, customer information, products, content, or other business data to StoreCheckup.
You remain responsible for ensuring that your use of StoreCheckup, your connected store, and any information you provide to StoreCheckup complies with the laws and regulations applicable to your business.
Where StoreCheckup processes personal information on your behalf, the nature of that processing depends on the CheckUps and integrations you enable.